Be Seen!

Once you have set up your business, you need to get seen.  How do you reach your target market? How do you differentiate your business from other birth professionals in your community?

In this fun and engaging working session, you will learn how to hone in on the clients you want to work with, how to reach them, and how to build your practice with great intention.

You will be provided with worksheets, ideas, guidance, and feedback as you identify your ideal client, craft your marketing 'voice', find just the right words to communicate your message, learn how to attract the people you want to see you, and how to reach a wide audience with marketing strategies.

You will leave with a marketing plan, content, and concrete tools for implementing your plan right away.

Course curriculum

  • 1

    Getting Started with Marketing

    • Welcome!

    • Zoom link information

    • Getting Started

    • Course recording

  • 2

    Planning Your Marketing Strategy

    • Your Vision & Mission

    • Your Ideal Client Avatar

    • Your Niche

    • Developing Your Marketing Strategy

    • Get More Clients Checklist

  • 3

    Who Are You?

    • How to Stand Out in the Crowd

    • Your Superpower

  • 4

    Creating a Successful Website

    • Your Successful Website

  • 5

    A Marketing System for Sustainability

    • Marketing System - sample

    • Marketing System - blank

    • Sample Monthly Marketing Calendar

  • 6

    Resources

    • Business Plan Template

    • Business Resources

About Your Instructor

Certified Facilitator

Carrie Kenner

This workshop is led by Carrie Kenner, retired birth doula and childbirth educator, marketing consultant, and business coach. Carrie has trained thousands of doulas and provided business coaching to hundreds of birth professionals in her career. She owns Storyline Marketing and is a Certified StoryBrand Guide where she helps business doing good work develop clear messages and marketing plans to grow their business.

Refund & Cancellation Policy

Be sure to read the full Refund & Cancellation Policy in the Terms of Service when you register.

Birthing From Within does not offer refunds. If you cannot attend a workshop you have registered for and know this more than 14 days in advance, you may transfer your registration to another specialty workshop of the same type, within one year, for a $20 rescheduling fee.  

If you cancel less than 14 days before the workshop date to attend a birth, your registration will be transferred ONCE for a $20 rescheduling fee.  After one time, you forfeit your workshop fee and it will not be transferred to another workshop.

Once the workshop has begun, no transfers will be allowed.  

If you will be unable to attend this training for any reason, please contact our office as soon as possible.

If Birthing From Within needs to cancel a workshop or retreat, you will be credited the full amount paid.